Apple has made another acquisition in the artificial intelligence industry. GeekWire reports today that Apple has acquired Xnor․ai, a Seattle-based startup that focuses on low-power artificial intelligence technology.
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Neither Apple nor Xnor․ai have confirmed the deal, but today’s report suggests that Apple paid somewhere in the range of $200 million to complete the acquisition. It’s likely that the team will move into Apple’s existing office space in Seattle.
Apple issued its boilerplate acquisition comment to CNBC:
“Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans.”
Xnor․ai’s motto is “AI Everywhere, for Everyone” and it had to key technologies to back that up. Its biggest focus is on machine learning and image recognition tools that can run on low-power devices, rather than relying on cloud infrastructure.
Furthermore, Xnor․ai built a “self-service” platform that made it easier for developers to use artificial intelligence code and data in their applications. The three-year-old startup’s pitch was as follows:
Xnor.ai Inc. designs and develops software and hardware solutions. The Company offers technologies that lets you run deep learning models efficiently, directly on your phone, IoT device, and an embedded CPU.
In 2016, Apple acquired the Seattle-based startup Turi as part of its efforts to build out its machine learning and artificial intelligence teams. Apple went on to release the Turi Create framework for simplifying the development of machine learning models. Then, in 2018, Apple completed an acquisition of the privacy-focused artificial intelligence startup “Silk Labs.”
Xnor․ai’s on-device AI focus was likely particularly interesting to Apple given the privacy-focused approach it takes to machine learning and artificial intelligence.
Apple regularly acquires other companies, but rarely does it ever officially confirm such acquisitions. In May, Tim Cook said during an interview that Apple had acquired between 20 and 25 companies in the past six months alone.
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