In bringing Blockchain technology to the general consumer through financial transactions like mortgages, HELOC’s and student loan refinancing, Figure has been able to cut application times down to mere minutes, with funding in days, not weeks. The new campaign will help establish them as a leader in the space.
“Most people have either heard of Blockchain and confuse it with something volatile and potentially scary like bitcoin/cryptocurrency, or they’ve never heard of it which can be equally frightening. Very few folks really understand the technology, which became an opportunity for us.” says Justin Hooper, co-founder and Chief Creative Officer of Undnyable.
The team created Blocky, a Blockchain puppet living in the real world, to help bridge that knowledge gap and break down the benefits of the Blockchain technology Figure uses behind the scenes.