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Cloud Computing: REFILE-Amazon’s new beauty store for professionals poses threat to beauty retailers

Cloud Computing:

(Corrects typo in headline)

June 24 (Reuters) – Amazon.com Inc on Monday unveiled its online professional beauty store to sell supplies to licensed professional stylists, barbers and estheticians, weighing on shares of other beauty retailers.

It would sell a wide range of brands from Wella Color Charm and RUSK to OPI Professional, and other supplies typically found in salons and spas, Amazon said in a blog post https://www.amazonbusinessblog.com/managing-purchasing/professional-beauty-products-now-available.

Following Amazon’s announcement, shares of beauty retailers Ulta Beauty Inc fell about 3% and those of Sally Beauty Holdings plummeted 9%.

Stylists can now find almost everything they need to run their business in a single store at low prices, with fast, free shipping in one to two days on eligible orders with Business Prime, Amazon said.

“Styli

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