IPhone: The price of the 64 GB iPhone XR has been reduced by at least Rs 17,900 due to a price cut and a credit card cashback campaign,
The price of the 64 GB iPhone XR has been reduced by at least Rs 17,900 due to a price cut and a credit card cashback campaign,
Apple Inc has cut prices of one of iPhone XR in India, as the U.S. tech giant looks to boost sales in the world’s second-biggest smartphone market following a similar move in China. The price of the 64 GB iPhone XR has been reduced by at least 17,900 rupees ($259) due to a price cut and a credit card cashback campaign.
Following the price cut, the iPhone XR now starts at Rs. 59,900 on Amazon.in for the 64GB base model. Post the discount, the prices of 128GB and 256GB iPhone XR will be Rs 64,900 and Rs 74,900 respectively. For the HDFC debit and credit card holders the cost of iPhone XR would come down to Rs 58,400 for the 128GB model, while the 256GB variant will be available at a price of Rs 67,400. The HDFC cashback will be offered to customers who swipe the complete amount in one go. The cashback is also valid for people who opt for 1-2 year EMI transactions.
In India, Apple’s iPhones are up against the more competitive pricing of rival handsets from South Korea’s Samsung Electronics Co Ltd and China’s OnePlus. “The focus of this entire (price cut) exercise is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR – it’s more bang for the buck,” said Rushabh Doshi of tech research firm Canalys.
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