IPhone: The move to assemble and produce the latest iPhones in India is expected to bring down prices significantly and increase Apple’s market share in India.
Apple iPhone XS and XS Max: The new iPhones, running the A12 Bionic processor are as much as is 15 percent faster than the excellent A11 Bionic.
Apple has been in talks with government officials in India for years now, having appealed unsuccessfully to gain some sort of concession from the heavy excise duties and stringent local sourcing norms. Having failed to do so, Apple has so far continued to import all of its latest iPhones to India, which in turn has led to incredibly high price tags, which are disproportionate with their prices abroad. For instance, the top of the line iPhone XS Max (512GB) is priced at Rs 1,44,900 in India. However, the same devices costs $1,499 (~Rs 1,00,000) in USA, showing an evident disparity in device pricing.
As a result of such astronomical pricing, Apple has failed to establish its market in India, and despite its brand’s weight, has been reduced to a minor player in the world’s most value conscious electronics market. Last year, while a total of 140 million smartphones were sold in India, Apple managed to sell only 1.7 million of them, accounting for a minuscule 1.2 percent of all devices sold.
The move to