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Windows Phone: Myki transport app gives Android phones advantage over Apple – Roy Morgan Research

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  • March 29 2019
  • Finding No.
    7930
  • Topic:
    Press Release
  • Country:
    Australia

Source: Roy Morgan Single Source: January – December 2018. Base: Melburnians 14+ who have used public transport including buses, trams and trains in an average three months, n=1,484.

Victoria’s 3.4 million plus public transport users (64% of Victorians aged 14+) are now able to pay their public transport fare via a newly developed Myki app released this week. However, the app is only available via phones operating with Google’s Android operating system and is yet to be made available on the more widespread Apple iPhones.

Over 2.9 million Melburnians use public transport including buses, trains and trams in an average three months equivalent to over 71% of residents of Victoria’s capital.

Nearly two-fifths of Melbourne’s public transport users (39%) use an Android operating system on their main mobile phone while nearly half, 48%, use an Apple iPhone while the remaining 13% either can’t say or use a lesser used mobile phone operating system such as a Windows phone.

Analysing which mobile phone operating systems are used by Melbourne transport users shows it is Millennials born between 1976-1990 who will derive the greatest benefit from the new app. Now 47% of Melbourne transport users in the Millennial generation use phones with an Android operating system – the highest for any generation.

In contrast it is Melbourne transport users in the Pre-Boomers generation born before 1946 who are least likely to use the Android operating system on their mobile phones. Only 21% of Melbourne transport users in the Pre-Boomer generation use phones with an Android operating system.

Google’s Android operating system is used on almost all mobile phone handsets apart from the Apple iPhone including Samsung, HTC, Huawei, Nokia, Oppo, Sony, Motorola and LG mobile phones.

Melbourne transport users: Mobile phone operating system by Generations

Windows Phone: Source: Roy Morgan Single Source: January – December 2018. Base: Melburnian

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